With each blog, it begins with developing one’s story line. Blog inspiration can be generated from experiences, trending topics, and even the objects we’re surrounded by. Once your idea is formulated, the fun part of blogging begins. The layers of the blog story are like a Russian matryoshka doll where one great story is nested into the next great one. Here are tips for unraveling your blog’s story layers.
Explore a myriad of blog themes from fantasy to political intrigue to current events to professional how-to tips. There’s no limit to what you might be inspired by and decide to write about. Stepping back in time to 1890, the originators of the matryoshka doll were inspired by a doll they first saw in Honshu, Japan. After returning to Russia, wood carver Vasily Zvyozdochkin and designer Sergey Malyutin joined forces to create their first doll set, elevating the matryoshka doll to a popular souvenir shipped from Russia to spots throughout the world.
The Story within the Story.
The outer layer of the Matryoshka doll is often a woman dressed in a traditional sarafan. The inner nesting dolls can either be female or male. Your blog story, too, could begin and end with a consistent theme, making it easy for the reader to identify with your central point. As each paragraph progresses, you can add finer detail to your story, bringing it to life line by line, paragraph by paragraph.
Your blog, also, does not need to progress in a completely linear fashion. Add twists and turns and colorful characters, if you so desire. Add intrigue. Perhaps a sense of mystery to your blog is just right. With the nesting dolls, common sets include 4 to 8 nesting dolls. According to the Guinness Book of World Records, however, the maximum doll set is a 51 piece set. And although the last doll is often a single craved baby, it doesn’t necessarily need to be. Your blog ending can also reveal a thoughtful question or perhaps a challenge to the audience.
Creativity and Distinctly You. Online 1,000s of Russian matryoshka dolls are on sale. Amazon’s listings include full nesting sets and individual dolls that include Santa Claus, penguins, and traditional dolls. Your blog, like these dolls, can take on various themes, shapes, and sizes. Formal or informal? Candid or planned? Themed or off the cuff? And just like the matryoshka sets, you’re not limited in creating just one blog type. Have more than one subject you’d like to explore? Try your hand at writing and managing multiple blog sites.
What ideas are you interested in blogging about? Tweet me at @circledotmktg.
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Sharon Gee is a consultant and marketer who specializes in helping global companies, start-ups, and small businesses thrive. A strategic thinker, Sharon supports CEOs and business leaders reach their goals through research, innovation, customer analysis, communication, and social media prowess.
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