A common question for businesses everywhere is how a company can build awareness for its brand, product, or service. Social media, of course, is one way to do so. Within the social media sphere, more brands are adopting a social media influencer strategy, too. Don’t know about social media influencers and how they can help […]
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Micro Social Media Influencers Bring Big Results for Brands
Bigger isn’t always necessarily better, especially in terms of social media. The rise of social media influencers has escalated from its onset. Agencies and brands alike are identifying and collaborating with influencers who can help pull in sizeable new dollars for their companies. Mega celebrities, YouTube stars, sports icons, and long-standing online publications are all […]
Announcing New Chocolate and Travel Marketing Consulting
For Travel Owners, Executives, Bloggers and Agencies
Creative and innovative describe CDM’s new product launch packages targeted to retail and wholesale tourism companies. […]
What I Learned from 20 Days as a Blogger
When I embarked on this 20-Day Blogging Challenge, I was open to what the journey would bring me. After 20 days of daily blogging, the challenge enriched me – with knowledge of new subjects, of rewriting the internal stories of my own self, and the hope of increasing awareness on companies and products that are […]
Empathy. Emotion. Action. How Companies are Building Brands and Customers with Stories.
From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]
New Tools to Promote One-on-One Communication
From Snapchat’s questionable redesign to Pinterest’s active user growth, social media’s triumphs and woes are continuously in the news. These platforms use cutting-edge technologies to manage their networks. Similarly, “old-time” marketers are utilizing sophisticated algorithms for their databases. From direct marketing to email marketing, high-tech is adding value. Quad/Graphics, a leading marketing solutions provider, recently […]
