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Home Improvement Trends

Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

May 16, 2020

In this pandemic age, the demand for personal protection equipment (PPE) is off the charts. To be part of the PPE shortage solution, companies are reorganizing and reconfiguring their operations to a changed reality. Manufacturers worldwide are changing their production lines, ordering new raw material, and training their employees for refocused manufacturing. By pivoting their […]

Micro Social Media Influencers Bring Big Results for Brands

April 11, 2019

Bigger isn’t always necessarily better, especially in terms of social media. The rise of social media influencers has escalated from its onset. Agencies and brands alike are identifying and collaborating with influencers who can help pull in sizeable new dollars for their companies. Mega celebrities, YouTube stars, sports icons, and long-standing online publications are all […]

Circle Dot Marketing’s Client Receives Coveted Pro Tool Innovation Award

October 4, 2018

Circle Dot Marketing is pleased to announce that its client, Zircon Corporation recently was awarded the distinctive Pro Tool Innovation Award (PTIA) for the Leak Alert Wi-Fi smart water detector.  The self-contained battery-powered Leak Alert Wi-Fi mitigates serious water damage by sending email, visual, and audio alerts when it comes in direct water contact. Among […]

Open the Door to Your Inside and Outside World

March 17, 2018

You may not consciously think of a door, but we’re continuously evaluating whether we will walk into one door and out another. Countless analogies exist about doors. “Open a new door to your world.” “When one door closes another door opens.” Physical doors run the gamut, from the traditional to the more exclusive. Open this […]

Upcycling and Recycling Goods for a New Tomorrow

March 16, 2018

We often hear about upcycling and recycling in the home furnishings world. We may know of a friend who designs and refurbishes old furniture and transforms those outdated pieces into dramatically stylish décor. We marvel at their trendy and crafty ideas shown on Pinterest and Flea Market Flip. Recycling and its sister, upcycling is not […]

Are Tiny Homes Too Small? Lessons We Can Learn from Those Who Adopt a Minimalist Lifestyle and Those Who Abandon It

March 11, 2018

As boomers retire and millennials settle into their first homes, the need for downsizing or doing more with less is ever growing. An expanding trend exists for tiny homes which are homes between 100 and 400 square feet. Brought on by a minimalistic movement, social and economic factors, or a flair for something new, tiny […]

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For insights on how to write a product news release, download this simple-to-follow P.R. template.

Published Works

Sharon Gee, marketing strategist, consultant and writer shares her insightful blending of current leisure, home, and entertainment trends with marketing principles.

Need a brand refresh?

Circle Dot Marketing revitalizes brands for success within the competitive global marketplace.
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Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

In this pandemic age, the demand for personal protection equipment (PPE) is off the charts. To be … [...] about Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

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