When I embarked on this 20-Day Blogging Challenge, I was open to what the journey would bring me. After 20 days of daily blogging, the challenge enriched me – with knowledge of new subjects, of rewriting the internal stories of my own self, and the hope of increasing awareness on companies and products that are […]
Trends
Empathy. Emotion. Action. How Companies are Building Brands and Customers with Stories.
From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]
New Tools to Promote One-on-One Communication
From Snapchat’s questionable redesign to Pinterest’s active user growth, social media’s triumphs and woes are continuously in the news. These platforms use cutting-edge technologies to manage their networks. Similarly, “old-time” marketers are utilizing sophisticated algorithms for their databases. From direct marketing to email marketing, high-tech is adding value. Quad/Graphics, a leading marketing solutions provider, recently […]
The Greatest Showman. An Inspiration on Staying Power.
Your actionable plan often starts with an audacious goal. If you’re struggling to realize your dreams, look no further than the movie The Greatest Showman. Released prior to Christmas, this infectious musical has conjured up $168,917 in the domestic box office to date. This film showcases the enduring message of perseverance amid seemingly long odds. […]
Open the Door to Your Inside and Outside World
You may not consciously think of a door, but we’re continuously evaluating whether we will walk into one door and out another. Countless analogies exist about doors. “Open a new door to your world.” “When one door closes another door opens.” Physical doors run the gamut, from the traditional to the more exclusive. Open this […]
Upcycling and Recycling Goods for a New Tomorrow
We often hear about upcycling and recycling in the home furnishings world. We may know of a friend who designs and refurbishes old furniture and transforms those outdated pieces into dramatically stylish décor. We marvel at their trendy and crafty ideas shown on Pinterest and Flea Market Flip. Recycling and its sister, upcycling is not […]
