In the fictional world, there’s the search for Tanis in Egypt (Raiders of the Lost Ark) and the Lost City of Atlantis. In the real world, however, the greatest city search of all time is happening now…the Amazon HQ2 Search. With its 50,000 tax-paying workers and $5 billion new headquarters at stake, the city selected […]
Trends
Are Biometrics the New You? From Airports to Stadium Events, You’re More You Than Ever Before
Smart technology permeates all aspects of our lives and is now getting a little more intrusive or efficient at worldwide airports, concerts, and events, depending on your viewpoint. The first to use biometric boarding passes for international flights, British Airways just announced that it is bringing biometric identification to gates at Orlando, Miami and […]
Blogging: Unraveling the Story Layers
With each blog, it begins with developing one’s story line. Blog inspiration can be generated from experiences, trending topics, and even the objects we’re surrounded by. Once your idea is formulated, the fun part of blogging begins. The layers of the blog story are like a Russian matryoshka doll where one great story is […]
A More Immersive Experience is Getting Closer to Your Everyday Life
From the fantasy spectrum to the business world, customers are demanding a more immersive experience. Companies across various industries are responding by creating new branded experiences that are truly where fiction and reality intersect. Together with IMAX Corporation, Nickelodeon recently introduced the network’s first multi-player VR (virtual reality) experience which will play out at IMAX […]
Are Tiny Homes Too Small? Lessons We Can Learn from Those Who Adopt a Minimalist Lifestyle and Those Who Abandon It
As boomers retire and millennials settle into their first homes, the need for downsizing or doing more with less is ever growing. An expanding trend exists for tiny homes which are homes between 100 and 400 square feet. Brought on by a minimalistic movement, social and economic factors, or a flair for something new, tiny […]
The Shape of Marketing
Shape of Water displayed the depths of human and alien emotion in a captivating Oscar winning picture. Communication, in all its diverse forms, plays out eloquently throughout the film – from sign language to hidden meanings to cross-species relationship building. The Shape of Marketing, too, is a cross section of old wave marketing built on […]
