At Circle Dot Marketing, Creativity, Passion, and Innovation Drive Successful Results for Our Clients
Original Content. Engaging Storytelling that Gets Noticed
The Situation
A global packaged-goods manufacturer, Zircon Corporation, needed a method to expand and engage with its growing customer base.
The Circle Dot Marketing Process
Circle Dot Marketing developed original, relevant, and engaging content, launching the products to the client’s worldwide audience through a dynamic and consistent social media marketing campaign.
The Bottom Line
Zircon is the recognized leader in its category and the client has expanded its content marketing program to a widening global marketplace.
Global Reach, Local Know How. Optimal ROI Solution
The Situation
AAA, an established travel agency with hundreds of retail locations lacked the ability to review and understand its local marketing efforts.
The Circle Dot Marketing Process
Circle Dot Marketing developed a multi-tiered marketing, tracking, and return-on- investment solution for more effective use of marketing dollars across business lines and maximized return on investment.
The Bottom Line
Local retail sales increased by more than $1 million within one year because of the implementation of the proprietary marketing plan, software tool, and program.
Let’s Talk About It! New Product Launches
The Situation
A premier manufacturer of flashlights, knives, headlamps and multi-tools, Coast Products wanted to successfully introduce its new product line.
The Circle Dot Marketing Process
Circle Dot Marketing crafted and delivered a customized media relations campaign to catapult the client’s new products within the hardware and home improvement, sports and leisure and automotive channels.
The Bottom Line
By leveraging proprietary media relations contacts, Circle Dot Marketing increased brand exposure with the media, customers and tool enthusiasts. The new product launch led to millions of new media impressions, including multiple editorial product reviews in the most coveted trade publications, new product write-ups online and extensive product stories via radio and on televised broadcasts.
Partial List of Clients
American Kiosk Management
Alltrade Tools
Belwith Products
Coast Products
Fiscal Fitness Resources
Just Honeymoons
Santa Cruz Nutritionals
Summit Travel Group
Zircon Corporation