The home building industry is responding to the ever-changing needs of a consumer marketplace that is green and tech-driven. Home developers, such as KB Homes, Pulte Homes, and Toll Brothers are investing in new communities that have appeal to techies and environmentally conscious homeowners of all genres.
As an in-flux of new workers flood new communities, from Seattle to Austin to Atlanta, a shortage of suitable homes exists. While home prices are skyrocketing, demand for new and existing homes continues to grow. As stated, by the NAHB, median home prices of homes sold are at $323,000. Although in January sales of newly built single-family homes fell by 7.8%, leading economic indicators still show a strong housing demand. In the reseller marketplace, while growth slowed somewhat, up 6.7% year-over-year, the hottest cities continue to see exponential pricing increases.
To capture the consumer’s attention and build strong sales, home builders nationwide are becoming increasingly savvy of what to include or not to include in their new home offerings. For professionals, families, empty-nesters, and everyone in between, builders are creating communities that have appeal to current and future generations – providing the latest in technological innovation and sustainability.
Looking to home life in future decades, KB Homes’ KBProjeKt is a forward-thinking project to explore creativity, new ideas in sustainability, smart-home technology, adaptable living spaces, health and well-being, and safety. The KBProjeKt is propelling technological advances, such as drone landing pads for Amazon and moveable walls. Programmable LED lighting and energy and water-efficient appliances are part of the project’s mission to provide cutting-edge and eco-friendly features combined with an aspirational home design.
To fuel the next stage of innovation, builders are creating alliances with new partners. Pulte Homes, for example, entered into a partnership with Georgia Power to develop the first Smart NeighborhoodTM in Atlanta. With optimal insulation for maximum efficiency, advanced LED lighting and heating and cooling systems, as well as smart locks, voice control, and smart thermostats, Pulte has embraced the latest energy technologies. These new technologies will help propel the company’s expansion and sales throughout the communities it serves.
Toll Brothers’ Toll Green incorporates a company-wide philosophy and commitment to instill energy savings and reduce environmental impact while continuing to design luxury, high quality, and beautiful homes. Energy efficiencies include more efficient gas furnaces, 10 sheer air conditioners that are 30% more efficient than older versions, Low E windows, and including a house wrap to reduce unwanted moisture and increase air filtration.
Tech oriented and energy efficient homes will continue to evolve as new ideas take hold. Home builders who lead and implement adaptable ideas that dovetail into the emerging technological efficiencies and green innovation will continue to prosper.
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Sharon Gee is a consultant and marketer who specializes in helping global companies, start-ups, and small businesses thrive. A strategic thinker, Sharon supports CEOs and business leaders reach their goals through research, innovation, customer analysis, communication, and social media prowess.
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