From the fantasy spectrum to the business world, customers are demanding a more immersive experience. Companies across various industries are responding by creating new branded experiences that are truly where fiction and reality intersect.
Together with IMAX Corporation, Nickelodeon recently introduced the network’s first multi-player VR (virtual reality) experience which will play out at IMAX VR Centers globally. Up to six players can step inside Nickelodeon’s virtual world where they can play games, watch cartoons and slime friends. Designed to be a highly social, group experience, SlimeZone is a way for friends and family to engage in a family-friendly virtual world.
In-store, cosmetic customers test products before they buy. To captivate online customers, Perfect Corporation’s custom virtual on-demand Beauty experience catapults its already award-winning YouCam Makeup App. By providing users with instant access to personalized and expert beauty advice, customers can try on the best looks and products via the guided AR (augmented reality) makeup trails in YouCam Makeup. This is an ideal way for the company to roll out its cosmetic line to new users and increase purchases by existing customers.
To create these highly digitized, state-of the art engaging experiences, Accenture in Zurich just announced the creation of a hub that specializes in bringing together clients, creative strategists, and technology all under one roof. Synergistically working together to create new customer experiences, these teams will span the range of design, innovation and technology. Tapping into a full spectrum of creative and inspiring digital solutions, clients will have more agility and quicker speed to market with new branded experiences.
What immersive experience captures your attention? Tweet me at @circledotmktg.
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Sharon Gee is a consultant and marketer who specializes in helping global companies, start-ups, and small businesses thrive. A strategic thinker, Sharon supports CEOs and business leaders reach their goals through research, innovation, customer analysis, communication, and social media prowess.