Is it time to take a big hint from the green movement that has catapulted individuals to upcycle, recycle and do more with less? How can long time brands reinvigorate themselves to stay current and fresh?
For a brand facelift, take a page from the home improvement world – Recycle and upcycle.
What’s old is new. Make the best use of your company’s heritage by visualizing the brand in a different manner. A trip down memory lane can generate learnings from the originator of the company. What was the vision at the early stages of the company and how might you recycle those ideas? If it seems that the company has lost its way, sometimes valuable time can be saved by taking a look at what once worked. How can you capture the company’s passion?
Ever think about taking the worn-out ideas from the company and starting anew? Perhaps your brand is ready to Upcycle – that is, recreate new products and services from discarded materials, processes, and tools. The environment is ripe for reinvention. While start-up companies have the advantage of not being pinned down by past mistakes, existing brands can learn from what has already not worked (and worked). Reimagine. Think of new possibilities. Within an old process might be that one nugget that could save the company time and money or point to new opportunities. The repositioning of the brand first starts with the individual mindset. How can you make ideas better? What didn’t perform well before and how can it be reengineered?
Need to uplift your sales? Perhaps it’s time to explore a new target market or enhance an existing one with additional core offerings. Launch your new products with oomph. Look at how you can enhance your product message through recycling or upcycling.
Circle Dot Marketing specializes in upcycling, recycling, and refreshing brands. For more information, contact us today. Follow us on Twitter @CircleDotMktg.