The content marketing industry has exploded in the last few years as more companies focus on how to aggregate solid content to better connect with their customers.
According to the Content Marketing Institute, B2B marketers are using content marketing 93 percent and intend to increase their emphasis on producing relevant and engaging content. CMI also notes that of those, less than half are using an effective marketing strategy for their creative efforts.
To alleviate the cacophony of content and organization, content planning solutions companies can be a vital assist to marketers. They provide products that organize a company’s complete system and its many components or simply offer to streamline a client’s content calendar. A worthy calendar includes much more than content and dates. For a small business or global corporation, it may save money, resources, and time by prioritizing inventory, including redesign or repackaging, fully optimizing digital assets, and organizing Metadata. A larger company may tackle workflow, fact checking, proofreading assignments and even more time-saving tasks that save thousands of dollars annually, if used correctly.
There are a few content aggregate companies who offer good workflow applications, sales enablement systems and distinctive publishing capabilities.
Since launching in 2011, Divvy HQ has provided global content teams with a cloud-based, content planning and production workflow application. The Kansas City-based company created a comprehensive, spreadsheet-free editorial calendar application that greatly helps marketers and content providers. It executes content-centric marketing with web-based calendars, manages content ideas, editorial teams, production process and deadlines, all in one easy-to-use application. Deadlines are reinforced along many lines, including with companies and clients, which also gives marketers a comprehensive picture of the growing company as a whole. DivvyHQ’s blog stands out as it offers insight into the industry and its trends and the articles also provide helpful business advice for free.
The content software company charges a subscription of between $60 and $200 per month, along with customized options for unique situations. If you are new to content marketing, DivvyHQ offers a free 30-day trial where companies may find what works best without the hard sales pitch.
Kapost has been touted as a serious content marketing software competitor that is also simple for the average business person to use. Aside from a cloud-based content workflow that solicits content ideas from a large group in different areas, marketers may distribute, analyze, and publish content with Kapost. This content software provider takes the best of a company’s social media and owned content sourced from multiple people and pares content to a more manageable and lucrative endeavor.
Kapost’s standard package includes unlimited content types, custom asset usage workflows and integrations, an editorial calendar, personal dashboard and a content SEO for $95 a month to start. A pro package for $175 a month includes more structured and personalized analyses.
If you are looking for a more refined approach, GatherContent cuts through the chaos to create content harmony with its software. Their approach is simple, user-friendly and efficient. They pride themselves on being accessible and thorough with their content management software. Their site offers a straightforward tutorial that quickly breaks down how to use their application and what the specific features are for your company.
GatherContent has a Freelancer package for a reasonable $49 a month that includes one administrator, unlimited clients, editorial calendars and 5GB of file storage. A $79 Unlimited Active Projects package includes unlimited users, editorial calendars, custom workflows and 100GB of file storage among other amenities. They also offer a 15 percent discount if you sign up for a year.
Through content marketing, companies have the potential to efficiently and effectively communicate with customers in a profound way. By taking an honest look at how you put good content to use, you can be reassured that you are doing the best for your company’s future now.
Pulizzi, J.; (2013.); “2014 B2C Content Marketing Research: Strategy Influences Success,”; retrieved from: http://contentmarketinginstitute.com/blog/
Bruce, R.; (2013.); “How to Attract an Audience by Integrating Content, Social, and Search,”; retrieved from: http://www.copyblogger.com/optimize-lee-odden/
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