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Campaign

Empathy. Emotion. Action. How Companies are Building Brands and Customers with Stories.

March 20, 2018

From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]

The Role of Public Relations in a Social Media Dominant World

February 23, 2017

Businesses may question the necessity of public relations in a sphere dominated by the latest tweet, the most recent Instagram post, and the explosive popularity of Facebook. Rather than acting upon public relations and social media as an either/or situation, it is optimal to plan how they can dovetail together, where one network complements the […]

Marketing Strategy vs. Execution, Which Wins?

September 30, 2016

If you ask marketers what is more important, marketing strategy or marketing execution, you are bound to receive differing viewpoints.  A forward-thinking marketing strategy needs to be part of an integrated business plan to propel the company ahead.  Good marketing execution is also essential to implement the plan correctly, on time and within budget.  Marketing […]

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Free P.R. New Product Template

For insights on how to write a product news release, download this simple-to-follow P.R. template.

Published Works

Sharon Gee, marketing strategist, consultant and writer shares her insightful blending of current leisure, home, and entertainment trends with marketing principles.

Need a brand refresh?

Circle Dot Marketing revitalizes brands for success within the competitive global marketplace.
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In the News

Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

In this pandemic age, the demand for personal protection equipment (PPE) is off the charts. To be … [...] about Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

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