From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]
The Role of Public Relations in a Social Media Dominant World
Businesses may question the necessity of public relations in a sphere dominated by the latest tweet, the most recent Instagram post, and the explosive popularity of Facebook. Rather than acting upon public relations and social media as an either/or situation, it is optimal to plan how they can dovetail together, where one network complements the […]
Marketing Strategy vs. Execution, Which Wins?
If you ask marketers what is more important, marketing strategy or marketing execution, you are bound to receive differing viewpoints. A forward-thinking marketing strategy needs to be part of an integrated business plan to propel the company ahead. Good marketing execution is also essential to implement the plan correctly, on time and within budget. Marketing […]