Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]
content creation
Jurassic World Lessons. Feed Your Marketing Appetite
The juggernaut movie, Jurassic World is the pure popcorn escapism that summer movie goers crave. With its highest grossing worldwide box office opening of all-time, genetically refined dinosaurs have returned once more from extinction. While Steven Spielberg and co-stars Chris Pratt and Bryce Dallas Howard capture our imagination and need for reengineered, teeth, and ferocious […]
