As boomers retire and millennials settle into their first homes, the need for downsizing or doing more with less is ever growing. An expanding trend exists for tiny homes which are homes between 100 and 400 square feet. Brought on by a minimalistic movement, social and economic factors, or a flair for something new, tiny […]
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Bots, Engagement, and the Tribe: Learnings from #SMMW18
What’s new in the social media world? At this year’s premiere social media event, Social Media Marketing World, top-level presenters highlighted the explosion of chatbots and why it’s more important than ever to engage and listen to your tribe. Chatbot to the Top Chatbots, as presented during #SMMW18’s Keynote, are growing in use and popularity […]
My 20 Day Blogging Challenge: Getting to Know The Writer in Me
Here at #SMMW18, I am inspired to renew and refresh myself by embarking on a new challenge to write a blog a day for the next 20 days. Via expressing my thoughts and ideas, I also expect to learn new things about myself. Introspective Meets Social Motivator. From the Myers Brigg test that I took […]
The Role of Public Relations in a Social Media Dominant World
Businesses may question the necessity of public relations in a sphere dominated by the latest tweet, the most recent Instagram post, and the explosive popularity of Facebook. Rather than acting upon public relations and social media as an either/or situation, it is optimal to plan how they can dovetail together, where one network complements the […]
Developing a Creative Dossier Will Ignite Your New Product Launch
Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]
Finding Dory. What’s Upstream is Unforgettable!
As the closing credits envelope the screen, the song Unforgettable plays in the background, emphasizing how you’ve just swam with the school of other movie goers through a waterworks journey that tugs at your heart strings – bonds of fish, family, and friends. The vibrant script and kaleidoscope colors that mesmerized audiences from Finding Nemo […]
