From Snapchat’s questionable redesign to Pinterest’s active user growth, social media’s triumphs and woes are continuously in the news. These platforms use cutting-edge technologies to manage their networks. Similarly, “old-time” marketers are utilizing sophisticated algorithms for their databases. From direct marketing to email marketing, high-tech is adding value. Quad/Graphics, a leading marketing solutions provider, recently […]
Ten Ways to Email Campaign Success
Creating an engaging email marketing program doesn’t need to take a lengthy time or a tremendous effort. Use these email shortcuts to reduce your email stress while increasing your return on investment. Keep subject lines crisp. Concise, attention grabbing subject lines will entice readers to open your email. Keep keywords focused and relevant. Use A/B […]