Bigger isn’t always necessarily better, especially in terms of social media. The rise of social media influencers has escalated from its onset. Agencies and brands alike are identifying and collaborating with influencers who can help pull in sizeable new dollars for their companies. Mega celebrities, YouTube stars, sports icons, and long-standing online publications are all […]
engagement
Building Content Marketing, One Story at a Time
Marketers can be challenged to create relevant content that does not sound too self serving. By strictly promoting the company’s products or services via online and offline media, the organization won’t win over many new fans and will probably turn off its greatest enthusiasts. Rather, the marketer can see how his point of view, experience […]
