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Empathy. Emotion. Action. How Companies are Building Brands and Customers with Stories.

March 20, 2018

From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]

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Free P.R. New Product Template

For insights on how to write a product news release, download this simple-to-follow P.R. template.

Published Works

Sharon Gee, marketing strategist, consultant and writer shares her insightful blending of current leisure, home, and entertainment trends with marketing principles.

Need a brand refresh?

Circle Dot Marketing revitalizes brands for success within the competitive global marketplace.
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Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

In this pandemic age, the demand for personal protection equipment (PPE) is off the charts. To be … [...] about Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time

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