From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]
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Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time
In this pandemic age, the demand for personal protection equipment (PPE) is off the charts. To be … [...] about Sweetly Safe Conversions. How Companies are Pivoting in the Covid-19 Time