Businesses may question the necessity of public relations in a sphere dominated by the latest tweet, the most recent Instagram post, and the explosive popularity of Facebook. Rather than acting upon public relations and social media as an either/or situation, it is optimal to plan how they can dovetail together, where one network complements the […]
new product launch
Developing a Creative Dossier Will Ignite Your New Product Launch
Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]
