Perched on the tip top of a peninsula and on 315 islands lies Helsinki. It boasts the largest lake district in Europe (the Finnish Lake) and more than 60 fish species with 11,000 boat berths. Whether because of its striking beauty or the city’s favorable geographic location, this “Daughter of the Baltic” embraces its place […]
planning
The Chicken and the Egg: Plan the Work or Work the Plan
You may be like me – someone who likes to plan or perhaps you’re the opposite and you enjoy diving right into the activity. A planner says to plan first. The executor tackles the task. Whichever camp you’re in, are you suffering from your chicken and egg moment? I know I have been. I’ve been […]
Reducing Social Media Clutter with Content Marketing Calendars
The content marketing industry has exploded in the last few years as more companies focus on how to aggregate solid content to better connect with their customers. According to the Content Marketing Institute, B2B marketers are using content marketing 93 percent and intend to increase their emphasis on producing relevant and engaging content. CMI also […]
