A common question for businesses everywhere is how a company can build awareness for its brand, product, or service. Social media, of course, is one way to do so. Within the social media sphere, more brands are adopting a social media influencer strategy, too. Don’t know about social media influencers and how they can help […]
The Greatest Showman. An Inspiration on Staying Power.
Your actionable plan often starts with an audacious goal. If you’re struggling to realize your dreams, look no further than the movie The Greatest Showman. Released prior to Christmas, this infectious musical has conjured up $168,917 in the domestic box office to date. This film showcases the enduring message of perseverance amid seemingly long odds. […]
Recycling and Upcycling Has Brand and Content Appeal
Is it time to take a big hint from the green movement that has catapulted individuals to upcycle, recycle and do more with less? How can long time brands reinvigorate themselves to stay current and fresh? For a brand facelift, take a page from the home improvement world – Recycle and upcycle. Recycle What’s old […]
Developing a Creative Dossier Will Ignite Your New Product Launch
Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]