Circle Dot Marketing is pleased to announce that its client, Zircon Corporation recently was awarded the distinctive Pro Tool Innovation Award (PTIA) for the Leak Alert Wi-Fi smart water detector. The self-contained battery-powered Leak Alert Wi-Fi mitigates serious water damage by sending email, visual, and audio alerts when it comes in direct water contact. Among […]
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Developing a Creative Dossier Will Ignite Your New Product Launch
Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]
