A common question for businesses everywhere is how a company can build awareness for its brand, product, or service. Social media, of course, is one way to do so. Within the social media sphere, more brands are adopting a social media influencer strategy, too. Don’t know about social media influencers and how they can help […]
social media
Micro Social Media Influencers Bring Big Results for Brands
Bigger isn’t always necessarily better, especially in terms of social media. The rise of social media influencers has escalated from its onset. Agencies and brands alike are identifying and collaborating with influencers who can help pull in sizeable new dollars for their companies. Mega celebrities, YouTube stars, sports icons, and long-standing online publications are all […]
How to Market to Millennials Simple Infographic
New Tools to Promote One-on-One Communication
From Snapchat’s questionable redesign to Pinterest’s active user growth, social media’s triumphs and woes are continuously in the news. These platforms use cutting-edge technologies to manage their networks. Similarly, “old-time” marketers are utilizing sophisticated algorithms for their databases. From direct marketing to email marketing, high-tech is adding value. Quad/Graphics, a leading marketing solutions provider, recently […]
The Shape of Marketing
Shape of Water displayed the depths of human and alien emotion in a captivating Oscar winning picture. Communication, in all its diverse forms, plays out eloquently throughout the film – from sign language to hidden meanings to cross-species relationship building. The Shape of Marketing, too, is a cross section of old wave marketing built on […]
Overcoming Your Disney Fears
Are you genuinely scared to visit Disneyland or Walt Disney World– acquainting a visit to something along the lines of a stop at a Haunted Mansion or spending 2-1/2 hours at the dentist for a root canal? Go on a journey with me to face your Disney fears and let’s see how we can overcome […]