Is it time to take a big hint from the green movement that has catapulted individuals to upcycle, recycle and do more with less? How can long time brands reinvigorate themselves to stay current and fresh? For a brand facelift, take a page from the home improvement world – Recycle and upcycle. Recycle What’s old […]
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Developing a Creative Dossier Will Ignite Your New Product Launch
Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]
Jurassic World Lessons. Feed Your Marketing Appetite
The juggernaut movie, Jurassic World is the pure popcorn escapism that summer movie goers crave. With its highest grossing worldwide box office opening of all-time, genetically refined dinosaurs have returned once more from extinction. While Steven Spielberg and co-stars Chris Pratt and Bryce Dallas Howard capture our imagination and need for reengineered, teeth, and ferocious […]
