When I embarked on this 20-Day Blogging Challenge, I was open to what the journey would bring me. After 20 days of daily blogging, the challenge enriched me – with knowledge of new subjects, of rewriting the internal stories of my own self, and the hope of increasing awareness on companies and products that are […]
What I Learned from 20 Days as a Blogger
Empathy. Emotion. Action. How Companies are Building Brands and Customers with Stories.
From boardrooms across the U.S. and into end user’s hearts, personal brand stories are building bridges between companies and customers. Effective storytelling evokes strong emotions and hopefully, causes customers to take positive action. Feeding America and P&G and National Geographic are examples of how brands can use stories to eradicate myths while enhancing awareness of […]
The Role of Public Relations in a Social Media Dominant World
Businesses may question the necessity of public relations in a sphere dominated by the latest tweet, the most recent Instagram post, and the explosive popularity of Facebook. Rather than acting upon public relations and social media as an either/or situation, it is optimal to plan how they can dovetail together, where one network complements the […]