When I embarked on this 20-Day Blogging Challenge, I was open to what the journey would bring me. After 20 days of daily blogging, the challenge enriched me – with knowledge of new subjects, of rewriting the internal stories of my own self, and the hope of increasing awareness on companies and products that are […]
strategies
Developing a Creative Dossier Will Ignite Your New Product Launch
Similar to how a resume provides individual accomplishments, the creative dossier encapsulates the product’s offerings, focusing on features, benefits, and applications. The creative dossier, as comprehensive or as brief as the company dictates, serves as the main product communications guide on how to describe the product’s unique advantages within the global marketplace. Working in concert […]
