When I embarked on this 20-Day Blogging Challenge, I was open to what the journey would bring me. After 20 days of daily blogging, the challenge enriched me – with knowledge of new subjects, of rewriting the internal stories of my own self, and the hope of increasing awareness on companies and products that are […]
writing
Seizing the Marketing Archipelago
Perched on the tip top of a peninsula and on 315 islands lies Helsinki. It boasts the largest lake district in Europe (the Finnish Lake) and more than 60 fish species with 11,000 boat berths. Whether because of its striking beauty or the city’s favorable geographic location, this “Daughter of the Baltic” embraces its place […]
The Chicken and the Egg: Plan the Work or Work the Plan
You may be like me – someone who likes to plan or perhaps you’re the opposite and you enjoy diving right into the activity. A planner says to plan first. The executor tackles the task. Whichever camp you’re in, are you suffering from your chicken and egg moment? I know I have been. I’ve been […]
My 20 Day Blogging Challenge: Getting to Know The Writer in Me
Here at #SMMW18, I am inspired to renew and refresh myself by embarking on a new challenge to write a blog a day for the next 20 days. Via expressing my thoughts and ideas, I also expect to learn new things about myself. Introspective Meets Social Motivator. From the Myers Brigg test that I took […]
The Role of Public Relations in a Social Media Dominant World
Businesses may question the necessity of public relations in a sphere dominated by the latest tweet, the most recent Instagram post, and the explosive popularity of Facebook. Rather than acting upon public relations and social media as an either/or situation, it is optimal to plan how they can dovetail together, where one network complements the […]
Jurassic World Lessons. Feed Your Marketing Appetite
The juggernaut movie, Jurassic World is the pure popcorn escapism that summer movie goers crave. With its highest grossing worldwide box office opening of all-time, genetically refined dinosaurs have returned once more from extinction. While Steven Spielberg and co-stars Chris Pratt and Bryce Dallas Howard capture our imagination and need for reengineered, teeth, and ferocious […]