A common question for businesses everywhere is how a company can build awareness for its brand, product, or service. Social media, of course, is one way to do so. Within the social media sphere, more brands are adopting a social media influencer strategy, too.
Don’t know about social media influencers and how they can help you?
Social media influencers, first of all, are individuals or companies who are powerful customers and use their social media prowess to help influence buying decisions. Although macro social media influencers often capture the big headlines, micro influencers have a significant hand at pointing customers to specific brands that they are passionate about.
Whether you’re a new business or want to spread the word about an existing product or service, almost any company can benefit from the combined voices of social media influencers.
Here are ways that social media influencers can assist you and your brand:
Announce a new product – What if you’re a manufacturer of garden tools and want to make a big product splash? One way to do so is to align yourself with a home and garden social media influencer. The influencer can jumpstart your momentum by sharing a blog post and video, for example, that highlights the benefits of your new product.
Rebrand yourself – Along with an updated Linkedin profile, professional service providers are continuously needing to refresh one’s brand. By aligning oneself with a micro influencer, it will take less time for new (as well as former) employers and companies to become familiar with your up-to-date experience and skillset.
Launch a new business – Getting the word out about a new business takes significant effort, time, and money. Even with your entire focus devoted to launching your new business, this may not be enough. Influencers, through their targeted and loyal network, help new businesses gain traction right out of the starting gate. By leveraging the influencers’ base, there’s no need to start from ground zero.
Ignite your sales – Businesses often go through a sales trough when new clients and accompanying sales are not materializing fast enough. If that is the case, aligning your company with a relevant influencer can provide a link to new, even unforeseen customers.
Want to jump in on the Social Media Micro Influencer bandwagon, but don’t know where to begin? Talk to us today to help you define a social influencer strategy that works for your brand.
Circle Dot Marketing builds effective communication, research, and planning programs for its diverse clientele, including manufacturers, small businesses, and retailers. Circle Dot Marketing’s media, content, social media, and email marketing programs deliver outstanding results for our clients including winning of the 2018 Pro Tool Innovation Award.
Headquartered in Las Vegas, NV, Circle Dot Marketing creates and propels new and existing brands to success through research, analysis, strategy, and innovation. Visit us at www.circledotmarketing, follow us on Twitter, and connect with us on LinkedIn.