Shape of Water displayed the depths of human and alien emotion in a captivating Oscar winning picture. Communication, in all its diverse forms, plays out eloquently throughout the film – from sign language to hidden meanings to cross-species relationship building.
The Shape of Marketing, too, is a cross section of old wave marketing built on established relationships and new waves of brand influencers, social media, and relevant marketing content. Join in on this expedition to explore the Shape of Marketing.
Be Square Until You’re Hip. Starting out at square one is an opportunity to tackle new subjects. It’s the perfect time to introduce a new product or service. Be on trend. Ask questions, poll your readers, provide how-to tips, and give ideas. As you engage with your audience, they’ll help lead you to the next problem to tackle. Let yourself move from Square One to a new dimension. For content marketing ideas, reach to sources, such as Hootsuite, The Content Marketing Institute, and Pinterest.
Blog Yourself into a Silly Circle. Ever feel like you’re going around in a big circle and heading right back to where you’ve started? Got an idea that you’ve said no to, but it keeps resurfacing itself? Perhaps it’s time to reconsider it. Or if you truly don’t want to reinvent the wheel, you can always repurpose an idea. Embrace your blog and take on a fully circular sharing mentality – share your blog in every medium feasible, reblog it for new social platforms, rewrite it with a slightly different purpose in mind, or link to it from another blog.
Five Points to Your Influencer Hexagon. Your social media influencers could be some of your biggest fans. 1. Consider cross-promoting their blogs with your blogs. 2. Perhaps guest blog on their site and link back to your own site. 3. Form alliances, whether formal or informal, by commenting, sharing, and liking other blogs. 4. From WordPress to Medium to Triber, the blogger community can assist you with sharing your content. 5. For ideas of how to blog effectively, contact us for more customized tips.
Right Side Up with an Upside Down Triangle. While the objective is to relay your marketing back to your company, ensure you’re providing a macro idea that your fans can grab hold of. What are they thinking about? What problems do they have? Start with a key goal that you can solve for them. Offer potential credible solutions. Finally, mention that your company’s product or services can help them.
The Shape of Marketing takes on many forms. What form is working for you? What are you challenged by? Tweet me at @circledotmktg.
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Sharon Gee is a consultant and marketer who specializes in helping global companies, start-ups, and small businesses thrive. A strategic thinker, Sharon supports CEOs and business leaders reach their goals through research, innovation, customer analysis, communication, and social media prowess.