We often hear about upcycling and recycling in the home furnishings world. We may know of a friend who designs and refurbishes old furniture and transforms those outdated pieces into dramatically stylish décor. We marvel at their trendy and crafty ideas shown on Pinterest and Flea Market Flip. Recycling and its sister, upcycling is not just for the home. In the fashion and accessory world, companies are taking heed to this trend, popular with millennials and those who like to waste not, want not.
With a goal of utilizing excess materials to create products, Looptworks aims to create high quality products while conserving water and fresh air. In partnership with Alaska Airlines, Looptworks upcycled old seat covers and transformed them into an entirely stylish carry-on collection. The company works with partners worldwide with a mission to prevent materials from ending up in landfills and to “Use only what already exists.”
ChopValue Manufacturing uses recycled chopsticks to design and manufacture new products. In Vancouver, B.C., alone, more than 100,000 chopsticks are discarded every day. In its innovative green and sustainable production process, ChopValue uses water-based glue, heat, and pressure. The green process transforms under-utilized resources into new materials. ChopValue breathes new life into chopsticks, turning chopsticks into functional and good-looking side tables, tiles, yoga exercise blocks, and more.
Both businesses are driven by an eco-friendly passion. What drives you?
Let’s share ideas together. Tweet me at @circledotmktg.
Have a marketing or blogging question? Let us know how we can help you.
Sharon Gee is a consultant and marketer who specializes in helping global companies, start-ups, and small businesses thrive. A strategic thinker, Sharon supports CEOs and business leaders reach their goals through research, innovation, customer analysis, communication, and social media prowess.